Small Business Marketing
Hometown Biz Marketing Services
As a freelancer I have the wonderful ability to make custom packages for each of my potential clients. Never be afraid to be stuck in a long term contract or be priced out of having services! It’s my goal to create a package that works for my client’s budget and vision. – Nikki Rosbottom
Custom Digital Media
Whether you are needing a flyer created for an upcoming concert, help wanted sign, or showcasing a new product I can create it for you! I can create your content for digital posting or send it to you with print ready resolutions.
Social Media Custom Content
Part of my Social Media Management involves creating custom content for your pages. I can manage your Facebook & Instagram by creating posts tailored to your brand! I will do in depth hashtag and relevant business research to see what is trending in your line of business.
Social Media Planning
If you are needing a custom plan for your Social Media accounts reach out to me today! I can help you plan out ideas for upcoming posts for your Social Media pages.
Google Business Management
Are you a new business needing your Google Business created? Or an existing business looking for management over your current Google Business page including reviews, SEO, & more? I can handle it! Don’t ever worry about having to answer another review. Hometown Biz has you covered!
Yelp & TripAdvisor
I can manage your Yelp & TripAdvisor pages! I would handle all reviews, both good & bad, and make sure that your customers feel like their voice is being heard. Along with making sure all of your information is up-to-date I can post new photos of your products to encourage potential customers to come to your location!
Event Planning
Are you a local restaurant, bar, or venue needing entertainment booked for your location? I have connections with local entertainers to help facilitate those events! I can manage bookings for Trivia, Karaoke, Musicians, Comedy Shows, & More.
Restaurant Business Consultations
Hometown Biz Restaurant Business Consultations
Hometown Biz partnered with Jeff Rosbottom an expert in Restaurant Management and Business.
Jeff Rosbottom is a highly experienced Restaurant Business Consultant serving Southern Indiana, dedicated to helping restaurants and bars achieve their business goals. With over 20 years of experience in restaurant management, including his tenure as a District Manager overseeing multiple locations, Jeff provides expert guidance to improve operations, increase profitability, and enhance the customer experience.
Financial & Operational Consulting
Cost Control & Profit Maximization – Identify waste and improve margins.
Monthly & Annual Budget Planning – Create a realistic budget that aligns with revenue goals.
Break-even Analysis – Determine the minimum sales needed to cover costs and turn a profit.
Cash Flow Management – Develop strategies to ensure bills, payroll, and expenses are covered even during slow periods.
Food Cost Analysis – Break down ingredient costs to optimize pricing and reduce waste.
Portion Control Strategies – Implement standard portion sizes to maintain consistency and reduce food waste.
Inventory Management – Set up systems to track stock levels, reduce spoilage, and prevent over-ordering.
Waste Reduction & Sustainability – Identify areas where food and supplies are being wasted and implement eco-friendly solutions.
Labor Cost Management – Adjust staffing levels based on peak hours to avoid overstaffing.
Budgeting & Forecasting – Plan for seasonal trends and unexpected expenses.
Bookkeeping & Accounting Support – Organize financial records and reporting.
Compliance & Safety
Health & Safety Audits – Ensure compliance with food safety regulations.
Liquor License & Regulatory Compliance – Navigate legal requirements.
Crisis Management & Risk Assessment – Prepare for emergencies and PR issues.
Menu Development & Optimization
Food Menu Design & Pricing – Optimize pricing, portion sizes, and cost efficiency.
Vendor Negotiation & Sourcing – Help secure better pricing and deals from suppliers.
Recipe Standardization – Ensure each dish is made consistently and profitable.
Bar Menu Creation & Cocktail Development – Craft signature drinks and profitable beverage options. Menu Design available with Hometown Biz Marketing.
Supplier & Ingredient Sourcing – Help find cost-effective, high-quality ingredients.
Menu Engineering – Use data to highlight high-margin items and improve menu flow.
Dietary & Trend Adaptation – Introduce vegetarian, vegan, and gluten-free options.
HR & Staff Support
Hiring & Onboarding Processes – Help recruit, train, and retain quality staff.
Management & Leadership Training – Develop strong restaurant leaders.
Employee Scheduling & Labor Cost Management – Optimize staffing levels for efficiency.
Workplace Culture & Team Building – Improve morale and reduce turnover.
Bar & Service Training
Bartender Training & Mixology Workshops – Teach staff advanced cocktail-making skills, wine & appropriate pairings, and domestic & craft beer training.
Responsible Alcohol Service Training – Ensure compliance with local laws and responsible service practices.
Customer Experience & Upselling Strategies – Train staff to increase check averages.
Speed & Efficiency Coaching – Improve service times and reduce customer wait.
Hometown Biz 